The other day I mentioned the team at LEGO Planet Crew were aiming to grab a new Guinness World Record (previous post) at the Liverpool One Shopping Centre. Well yesterday they achieved this is in style by building a monster 7.5m wind turbine out of a whooping 146,000 LEGO bricks. The wind turbine was a labour of love between between LEGO Model Builders and three of the global LEGO Certified Professionals, Duncan Titmarsh (UK), Georg Schmitt (France) and Balázs Dóczy (Hungary).
Image Compliments of NeoGAF – LordOfLore
Not only did the crew manage to nab a Guinness World Record, but it also coincided with another massive milestone for The LEGO Group – reaching 100% renewable energy target for the company and a full 3 years ahead of schedule!
Press release details below:
After four years and a DKK 6 billion investment in two offshore wind farms, the LEGO Group has achieved its ambition to balance 100% of its energy use with energy from renewable sources. To celebrate, the LEGO Group has built the largest ever LEGO® brick wind turbine, a Guinness World Records™ title, and challenged children around the world to create their own renewable energy solutions.
Since 2012, the LEGO Group has supported the development of more than 160 megawatts of renewable energy. The latest investment is a 25% stake in the Burbo Bank Extension wind farm off the coast of Liverpool, UK. The wind farm, which was officially opened today, will generate clean power for more than 230,000 British households.
“We work to leave a positive impact on the planet and I am truly excited about the inauguration of the Burbo Bank Extension wind farm. This development means we have now reached the 100% renewable energy milestone three years ahead of target. Together with our partners, we intend to continue investing in renewable energy to help create a better future for the builders of tomorrow,” said Bali Padda, CEO of the LEGO Group.
The total ouput from the investments by the LEGO Group in renewables now exceeds the energy consumed at all LEGO factories, stores and offices globally. In 2016, more than 360 gigawatt hours of energy were used by the LEGO Group to produce the more than 75 billion LEGO bricks sold around the world during the year.
Reaching the 100% renewable milestone was a target inspired by the LEGO Group’s partnership with the WWF Climate Savers programme. The LEGO Group works with other partners to advocate for investment in renewable energy and has joined the RE100, a global initiative of companies committed to using 100% renewable energy.
Involving and inspiring children
To raise awareness of the importance of renewable energy, the LEGO Group has built the world’s largest LEGO® brick wind turbine, a Guinness World Records™ title. Built with 146,000 LEGO bricks, the wind turbine stands 7.5 metres tall and is a tribute to the record 200 metre tall wind turbines of the Burbo Bank Extension wind farm – the largest windmills in operation globally. From the summer of 2017 the LEGO wind turbine will be located at the LEGOLAND Windsor Resort, in the UK.
To inspire children to engage in environmental issues, the LEGO Group has invited hundreds of children from the Liverpool area and more than a million children on the LEGO Life social media platform to participate in building challenges. Children are encouraged to use their creativity and imagination to build a renewable energy machine that can capture the wind and provide energy to power their lives.
“We see children as our role models and as we take action in reducing our environmental impact as a company, we will also continue to work to inspire children around the world by engaging them in environmental and social issues,” said Bali Padda.
As a part of the activities, children across the world can also join the LEGO Planet Crew on LEGO.com, where they can take part in a mission to help protect the planet for future generations and share their views on the responsibility issues they feel most passionate about.
I have to admit it’s refreshing to see a company that makes an awesome product being so corporately responsible as well. Now onto The LEGO Group’s next target of identifying and implementing sustainable alternatives to the current oil based raw materials used for our LEGO products by 2030. If their recent performance is anything to go by I have every confidence they will achieve this!