LEGO has finally taken the first steps to kicking Lepin out of the LEGO clone market. An email recently sent to all Registered LEGO User Groups (RLUG) has confirmed that the LEGO Group is taking legal action against Lepin in the Chinese court system.
Personally I think this was a long time coming and I don’t endorse counterfeit products no matter how much cheaper they may be (I’m a purest).
With round 1 to Lepin (flooding the international market with clones) and now round 2 to LEGO only time will tell if this is the beginning of the end of Lepin. We can only hope!
For more details see email snippet below sent to the RLUG Ambassadors:
Dear RLUG Ambassadors,
We would like to confirm that the LEGO Group have recently filed civil actions in China against the manufacturer and distributor of LEPIN/?? branded construction toys. Our cases have been accepted by Chinese courts and are now pending for trials. We expect the 1st instance decision to be handed down in approximately one years’ time. Please note that LEPIN will not be legally barred from marketing and selling its products while the case is being heard by the courts.
We deeply appreciate and share the LEGO community’s concern and frustration about passing-off or imitation of LEGO® products. We are committed to do whatever necessary to protect the LEGO brand and products against undue exploitation, and to minimize the risk of consumers being misled via improper use of LEGO Group intellectual property assets.
We want to thank all of you for your loyalty and support. Please feel free to share this message.
On behalf of the LEGO Group,